PORTFOLIO


Case Studies

  • Shifting the Outdated Narrative on Immigration & Public Safety: A Data-Driven Playbook

    Ahead of the 2024 election, extremist candidates were weaponizing fear on public safety and immigration to win support. Rather than offering an alternative and affirmative vision to address public safety concerns and a broken immigration system, some candidates responded to these attacks by trying to go toe-to-toe with their competition and prove they were just as “tough,” rather than offering an affirmative vision of their own. This was a losing strategy—and one that threatened civil liberties and rights. 

    We partnered with the national ACLU to reshape the conversation with evidence, empathy, and solutions. We helped draft and analyze survey findings in key battleground states, develop strategic messaging, create backgrounders for media briefings, and launch a battleground blueprint playbook, to give candidates the tools to re-frame safety and immigration around dignity, humanity, and bold solutions.

    The campaign successfully:

    - Amplified an alternative vision for safety and immigration that resonated with key audiences and stakeholders

    - Helped frame media stories and influence how candidates publicly messaged on the issues 

    - Built momentum for future, ongoing work to reframe the narrative and debate on public safety and immigration

  • Developing the Comms Campaign for the NM Paid Family and Medical Leave Coalition

    During the 2025 New Mexico legislative session, we spearheaded a campaign to reach key audiences—both in and outside of the roundhouse. Our work included earned & paid media strategy, narrative change & messaging, coalition coordination, public mobilization, media & comms training, digital storytelling, and a re-brand. By merging strategic communications with grassroots mobilization, we helped the coalition secure critical media wins, shift public narratives, and apply pressure on decision-makers.

  • Public Safety Coalition Advocacy: Using Strategy to Halt Harmful Legislation

    When the governor’s proposed legislative priorities for the 2024 special legislative session on crime threatened the rights, health, autonomy, and wellbeing of all New Mexicans, we worked with a coalition to swiftly mobilize and push back. Working alongside the ACLU of New Mexico, Bold Futures, Equality New Mexico, and the New Mexico Coalition to End Homelessness, we helped organize a letter of concern from 41 organizations and experts, which gained significant media coverage. Through coordinated advocacy and messaging, op-ed drafting and placement, and media pitching, we helped successfully stall regressive legislation and center a vision of safety rooted in equity and care—not punishment.

Writing Samples

  • The Supreme Court Will Soon Determine Whether Cities Can Punish People for Sleeping in Public When They Have Nowhere Else to Go

    Cities all across the United States have been increasingly passing laws that punish people who are forced to sleep outside each night due a lack of available shelter and extreme housing shortages. The Supreme Court will soon decide if doing so violates the Eighth Amendment’s prohibition on cruel and unusual punishment, in a case that arose out of southern Oregon and is arguably the most significant case on homelessness in decades.

  • The US Government Gave Them Protection. Now It May Take It Away. People with TPS humanitarian status call on Biden to take action.

    Since the early 1990s, our nation has welcomed and assisted people whose countries have been devastated by war and natural disaster through the Temporary Protected Status (TPS) program. Today, many TPS holders have established roots in the U.S., raising families and contributing to their communities.

  • Trump’s Remain in Mexico Policy is at the Supreme Court. Here’s What's at Stake. The Biden administration should be empowered to reject Trump-era policies and adopt those it believes are in the public interest.

    This week the Supreme Court will hear a case that could entrench the Trump administration’s “Remain in Mexico” policy, which forces people seeking asylum to await their court dates in dangerous conditions in Mexico.